Search Engine Optimization or (Inbound Marketing) continues to be one of the most difficult things for the masses to understand when it comes to online marketing and it should not be. Whether you don’t understand, or don’t want to understand SEO, it’s very difficult to ignore the value that SEO can bring to a website or blog. Even if you have been burned by one of the many shady SEO companies in the past, it is important that you stay the course and keep SEO as an integral part of your online marketing efforts.
Here are a few stats to reinforce our statement:
- More than 80% (82.6 Percent) of Internet users use search (B2B Social Media Guide)
- 70% of the links users click are organic (imForza)
- 70-80% of users ignore the paid ads (Search Engine Land)
- 75% of users never scroll past the first page of search results (HubSpot)
- Content Marketing is highly effective (Marketing Sherpa)
- 50% of consumers are more likely to click on a search result if the brand appears multiple times on the results page. (Brafton)
Our SEO Method and Strategy
Our primary SEO focus is on content creation. SEO copyrighting, blogging, landing page optimization are some of the tactics we implement on a monthly basis to increase organic search engine rankings. With our standard small business Internet Marketing plan we focus on 10 high volume keywords per month and optimize landing pages for the cities that are most important to you.
Search Engine Optimization Tools You Cannot Ignore
Below is a list of tools we use on a daily basis. If you are going to effectively optimize and market a website these SEO tools are a must.
AHREFS – The tool can show links (including new and internal), linking domains, anchors, and best pages of a domain. We highly suggest trying it out free for 30 days. It is fascinating to discover links you knew nothing about.
Open Site Explorer – This is a quick and useful backlink checker from the guys over at Moz. You can use it in a limited amount without even signing up.
It’s generally accepted that when you’re gathering market data, the more data points you have, the better. This applies well to keyword research – and given that no keyword tool is perfect, and no keyword search database has all the information from all the search engines in all the countries, then spreading the net more widely than a single source is going to be a no-brainer.
Google’s Keyword Planner – Obviously if you want to discover the best keywords on Google you want to pay attention to the words they say are best. The Keyword Planner is a combination of the Keyword Tool and Traffic Estimator in just one product.
Wordtracker – One tool that offers two data sources for keyword research (Wordtracker and SEMrush). Wordtracker’s database contains around 489 million keywords, with 14 different territories available to search in. SEMrush’s database is around 91 million keywords strong, with 9 territories to research from.
SpyFu – One of the most extensive SEO tools we use but without a doubt it has the least attractive interface of any. SpyFu offers SEO and PPC spy tool options along with their own keyword research tool. It gives you in-depth data on your competitors and has an excellent link and relationship lead generator. We love this tool, any hardcore SEO would!
Fees for our SEO services are based on an hourly rate. Search Engine Optimization is not ‘rocket science’, but it is hard work. No one knows your company like you do and by building on your experience and knowledge, we can provide your customers with a memorable introduction and a lasting resource. The more we understand about each others methods, the more effective we will all be.